Diet Coke get fashionable again this Summer. Karl Lagerfeld, the iconic designer will create three new and exclusive designs for Diet Coke aluminum bottle.
As well as designing the collection, Karl Lagerfeld, already know photographer within the fashion industry, has shot the Diet Coke advertising campaign featuring supermodels Coco Rocha, Heidi Mount and Jeneil Williams. Inspired by the Diet Coke girls, these models will bring to life the characters of the puppets and perfectly encapsulate the brand's playful and fashionable spirit.
Karl Lagerfeld, pleased with the latest collection and campaign, he comments, "It's exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love."
More in regards to this fashionable partnership is planned for later in the year, so keep an eye out.
Coca-Cola has been collaborating with designers since 2003 to create special edition bottles including Matthew Williamson, Gianfranco Ferre, Marni and Roberto Cavalli. The bottles, which will be sold both individually and in a collector’s set, will be available this summer.
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