American Apparel launches of its first line of jeans. Inspired by classic American jeans the company’s Made in USA jeans bring an important philosophy and approach back to the denim market.
Although reported bankruptcy, American Apparel instead launches a new denim collection. According to the CEO Dov Charney.
“No brand of clothing which has a basic product as good as American Apparel. We controlled T-shirts, and now we love jeans,” said Dov Charney.
Constructed of a 14 ounce denim made of 100% cotton. The fabric is thick, original, and designed to be broken in and worn for years. This new product is being launched by American Apparel’s newly appointed Director of Denim, Georges Atlan who previously worked with famous denim brands like Levi’s, Seven, Rock & Republic, Joe’s Jeans, and Calvin Klein.
The jeans are available in standard sizing, in a full size run in two washes. launching will begin with a high-waist, tapered leg blue jean for women, and a high-waist, cuffed jean short for women.
The company has plans for additional washes and more styles, including a men’s heavy-weight denim jean. The jeans can be seen in high-resolution at American Apparel
The company has plans for additional washes and more styles, including a men’s heavy-weight denim jean. The jeans can be seen in high-resolution at American Apparel
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