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21/11/2011

Habille moi si tu aimes !

02:25 Dreamers and Doers No comments

Hey guys I have great news !

For those who don't know it yet (ah ah !) MARKS & SPENCER is coming back to France and is opening a big store on the Champs Elysées this week (opening this thursday).

The french website is already live since a few weeks, so feel free to discover lots of unexpected fashion and furniture here : http://www.marksandspencer.fr/

To promote the event, M&S is launching a great campaign through Facebook today and you'll be able to win the clothes you like ! Isn't that awesome ?!

They have created a fantastic style challenge called HABILLE-MOI SI TU AIMES.

Hosted on M&S’s Facebook page, it’s a viral game that invites you to ‘like’ M&S in order to discover and win the hottest items from it’s latest Collection.
You must share your favourite item on Facebook and encourage 21 of your friends to click on it in order to win the chosen item.

It’s as simple as ‘Choose it. Share it. Win it.’ But it’s a race to win the items before they all go !

The game goes live this afternoon. You just have to follow this link : http://www.facebook.com/marksandspencerfrance

Careful : You need to ‘like’ M&S France AND HABILLE-MOI SI TU AIMES which you will find in the APP tab on the left hand side of the M&S Facebook page.

And don’t forget to tell all your friends about it of course !

See you on the Champs Elysées on thursday :-)
Viva banofee cakes, PG Tips & jams of all sorts !

Sorry

04:26 Dreamers and Doers No comments

Sorry we have been away.... but we are back and what better way to start this lovely autumanal season but to be at the launch party of the Versace collection for H&M. We will be tweeting and taking pics at the event and keep you all updated. Although we are also looking forward to Girls cat fighting the way to Jackets, skirts and blouses.

Sculptural shoe design by Julian Hakes

07:25 Dreamers and Doers No comments

The Fashion week shows are always buzzing with all the new beautifully designed peices that we long to make part of out wardrobe.

I was immediately attracted to these stunning shoes from Award winning London based architect Julian Hakes.

“One late summer night in the studio I was thinking about the design of shoes in general.
I wondered why there was the need for a foot plate in shoes such as high heels. When I look at a foot
print in the sand it is very clear to see that the main force goes to the heel and ball, even more so in a
heeled shoe.
By standing on a wooden block the foot naturally ’spans’ the gap to the floor. The foot has its own
inbuilt strength and support so why duplicate this? You would not have a jumper with rigid arms
between elbow and wrist.
So this raised the question: if the design of a shoe was an evolution of the early sandal, can new
materials and design techniques provide a new solution?

So I set to exploring this question in a similar way to how I would design a bridge, examining the
forces and looking at the most simple, elegant yet poetic expression of the forces at play within the
materials used.
The result of this process was Hakes Mojito – we named it this as it was rather like a twist of lime
peel. It is a unique shoe design concept, a single wrapped geometry which starts under the ball of
the foot, sweeps over the bridge, then down below the heel before twisting back on itself to provide
the support for the heel and ankle.